What this position is about?

Reporting to the Consumer & Trade Activation Manager, he/she will be responsible for Brand communication and the process of Key visual & Point of Sales Materials (POSMs) development and distribution of communication materials to sales branches for installation at the point of sales. He/She will support the Consumer & Trade Activation Manager in all consumer and trade marketing related activities to achieve the pre-defined brand objectives. He/She will work closely with sales departments for consolidating account information for POSM implementation and also ensuring quality of consumer communciation tools. He/She will continuously monitor the effectiveness of the installed POSM and key visuals through communciation with related stakeholders.

What will you do?

• Oversee development of campaign deliverables for each cycle:
  • Work closely with Brand & Field Marketing teams to ensure campaign consistency across all materials
  • Manage internal stakeholders as well as creative agency to ensure project deliverables are completed on schedule
  • Act as the key point of contact for agencies (creative/media/BTL)
  • Develop planogram in line with brand strategy for each cycle
  • Monitor competitors' in-store activities to ensure competitiveness to gain share of voice within the retail environment
• Oversee production of POSM materials for each cycle to ensure timely execution in the field:
  • Manage POSM agencies to ensure production and timely delivery of materials to branches
  • Manage production quantities in line with branch & portfolio strategy requirements
  • Work closely with Sales Planning to ensure cycle planning activities are aligned and communicated to Field Force
  • Provide merchandising communication, guidelines and training to Field Force as needed 
• Develop BTL activation (stand-alone or as part of a cycle campaign) to drive awareness and build equity for brands:
  • Identify consumer engagement opportunities that are consistent with overall brand strategy and positioning
  • Manage agency to ensure high quality of execution
• Track and perform administrative tasks related to budget:
  • Manage costs within each project to ensure amount spent is within aligned budget
  • Ensure full compliance with internal policies and processes from an administrative point of view
• Assist Consumer & Trade Activation manager to develop effective and impactful outfitting of image shops to drive brand equity and awareness.

Who are we looking for?

• Bachelor degree
• 2+ years of marketing experience in FMCG or retail industries
• Cross-cultural and functional project experience
• Fluent written & spoken Korean and English (required)
• Good skills in Powerpoint, Excel and Words (required)
• Project management skills
• Excellent oral and written communication skills
• Team player
• Time management skills
• Ability to multi-task and meet tight deadlines
• Agency management experience would be an advantage
• Strong eye for detail